Kanye is back on the scene to make paychecks out of his passions.

Yeezy was offered to direct the first ever Porn Hub Awards, after declaring his love for porn on Jimmy Kimmel. The 41 year-old creative co-directed the first ever Porn Hub awards with collaborator, Willo Perron. The awards took place in Los Angeles. Ye styled the show’s presenters and even launched merchandise  depcting the award winners follwoing the award show.

Based on Kanye’s tweets, he was able to get some inspiration from Japan. The DONDA creator sent his team to Japan to recollect some items to help with his vision.

The “All Mine” rapper’s directorial debut also included a performance by G.O.O.D. Music’s first lady, Teyana Taylor. Taylor has been blazing every city on her K.T.S.E tour. She performed the Ye assisted, “Hurry” while emphasizing her sex appeal with the other models.

During the show, Ye, 41, debuted his new song with Lil Pump. “I love it” is perfect blend of raunchy and fun lyricism. The video features Ye and Pump in sumo-like suits, while they rap and dance to the song. His oversized Yeezy slides make an appearance as well. Decked out in Yeezy Butter 350s, actress and comedian Adelle Givens, makes a cameo in the video below. Kanye is renowed for pushing creatives boundaries, while others may be hesitant in their attempt to do so. “I Love It” was directed by Ye and Amanda Adelson. Peep the raunchy 2:10 video below.

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There is no telling how far Yeezy’s collaboration with Porn Hub will go, but he continues to diversify his list of achievements.

Kanye West Directs The First Ever Porn Hub Awards

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