What’s Beef? In-N-Out Is Suing PUMA Over Burger Joint-Inspired Sneakers
Beef is usually associated with a never-ending cycle in Hip-Hop that involves rappers feuding about, well, nothing that’s ever really worth fighting over to begin with. However, it looks like popular Cali-based fast food chain In-N-Out is picking a fight of their own with sneaker stalwart PUMA over a pair of shoes that strike an eerily-similar theme and colorway to the burger joint’s line of restaurants.
According to reports, the food empire known for its signature Animal Style fries feels that PUMA directly copied key themes from the menu for the colorways on its California Drive-Thru and Cali-0 Drive Thru CC silhouettes. The copyright infringement claim, which was filed on Friday (March 1), says PUMA and the shoe’s collaborator Mike Cherman unlawfully used trademarks in the design, mainly when it came to the palm tree motif on the laces in addition to red, white and yellow color scheme overall.
Here’s what In-N-Out had to say in an official statement to Fox News:
“In-N-Out Burger did not authorize Puma’s and Cherman’s intentional use of In-N-Out’s trademarks and trade dress, including color designs and palm tree logos. By using In-N-Out’s designs and trade dress, Puma and Cherman intentionally confused consumers for their own benefit and have also created the impression that our marks and unique trade dress are available for public use. We will always vigorously defend our trademarks and the distinctive elements that represent our brand to our Customers.”
Due to having its requests to cease production & advertisement of the shoes ignored by PUMA, In-N-Out is now seeking unspecified damages and profits related to collection’s sales.
Read the full report over on Fox News, and peep the PUMA California Drive-Thru design below — the shoe is still available now sans the shoelaces — to see if In-N-Out has a valid argument: